What We Can Do For You
We help grow organizations, corporations, and startups and their products and services by developing and implementing communications campaigns and by curating and producing projects and events. We are adept at strategic analysis and planning and at branding and messaging.
We can announce your news in a press release, tell your story in a bylined article or marketing email, and document your offering in a case study. We can curate, plan, and produce your virtual, in-person, or hybrid conference. And we can do it all from our office or yours (post Covid, of course). Check out some of our recent projects, writings, and Rochelle Winters' resume below and reach out to learn more.
Projects We Have Spearheaded
See how we have helped these organizations, corporations, and startups connect, tell their stories, and solve problems
National Association of Broadcasters
Strategy, Special Projects, Conference Curation
and Production, Marketing
Let's Talk Cine
Virtual Conference Curation, Production, Marketing
Entertainment Technology Center
Conference Curation and Production
International Cinematographers Guild
Rochelle Winters Resume
Communication about complex topics • Cross-team collaboration • Problem solving
• Research, writing, editing • Storytelling • Public relations • Strategic planning • Emerging technologies
• Community building • Working w/ senior executives, scientists, and artists • Event Curation and Production
Conference Curator/Producer and Communications Lead (Consultant)
National Association of Broadcasters
September 2008 – May 2020
Conceptualized, developed, and produced in-person and virtual conferences and experiences for technology trade show that drew 90,000 global feature film, TV, and XR professionals
Wrote and edited conference branding, public relations, and marketing materials that drew standing-room-only crowds to live events and achieved greater than 60% play rate for on-demand sessions
Oversaw design and implementation of multi-channel advertising and marketing campaign to build out target vertical that doubled attendance, year-over-year
Developed and supervised implementation of project timeline, operational structures, deliverables, and budgets
Collaborated across internal and external design, marketing, operations, and AV teams to achieve success in multiple business operations and market results
Sought out and established new business and content partnerships with corporations, associations, and standards groups that significantly increased brand credibility, industry engagement, and subject matter leadership
Conducted qualitative market research, wrote comprehensive entertainment industry analyses, and provided short- and long-term strategic guidance. The Show adopted multiple strategic, marketing, and programming recommendations, all of which improved its brand reputation, attendance, and profitability
Digital Town Square - Technology Conference Curator and Producer
Entertainment Technology Center @ USC
January 2013 – May 2020
Founding curator and producer of executive symposium series about technology, media, and entertainment for think tank and established the series as a must-attend, forward-thinking event
Oversaw all content, from concept to completion. Researched and defined objectives and scope, developed and populated sessions and experiences, and critiqued demos and presentation materials
Composed engaging marketing communications and descriptive materials filling audiences to capacity
Interfaced with futurists, senior scientists and technologists, and filmmakers working in emerging technology sectors such as 5G, machine intelligence/AI, XR, blockchain, and metadata management.
Supervised on-site execution including run-of-show, AV, ops, and administrative logistics
Corporate Communications Consultant
International Cinematographers Guild Local 600
September 2012 – September 2019
Provided strategic guidance about new technologies likely to impact the livelihood of ICG members (more than 8,000 cinematographers and camera crew) and laid the groundwork for educational and training programs that enabled members to remain competitive
Wrote and edited public relations and SWAT materials and prepared executives for challenging public speaking engagements
Planned and executed educational programs about emerging technologies and processes, to promote the importance of the camera team, and address timely issues
Public Relations and Marketing Communications Consultant
Smoke & Mirrors Communications
February 2004-September 2010
Oversaw integrated communications programs for clients such as Thomson, SA (global tech corporation, now Technicolor), AnimationMentor (interactive, virtual educational institution), Society of Motion Picture and Television Engineers (SMPTE), Master Image (stereoscopic 3D technology company), The Bakery (CG software startup), and IOSONO (immersive sound technology startup)
Launched new companies, products, and services. Wrote press releases, product fact sheets, and case studies that increased market visibility
Developed SWAT and corporate messaging documents as well as creative briefs.
Researched, pitched, and placed corporate branding and product/service stories in top-tier business, consumer and trade outlets such as The Wall Street Journal, NY Times, CNN, and Variety.
Worked with CEO and executive board to launch one of the first real-time, interactive, long-distance learning schools. Campaign focused on software innovation, entrepreneurship, and teacher and student journeys. Achieved worldwide coverage across channels. School earned both the 21st Century Award and the Best Practices in Programming Award Gold Level, from the US Distance Learning Association
Head of Corporate Publicity
Bumble Ward & Associates
March 2002 –February 2004
Oversaw corporate practice for prestigious Hollywood PR agency. Clients included FremantleMedia NA, Sony Pictures Imageworks, Radar Pictures, and more.
Spearheaded media campaign that helped earn Sony Pictures Imageworks its first Oscar.
Freelance writer for Daily Variety, The Hollywood Reporter, American Cinematographer, and more
President and founder, Smoke & Mirrors Public Relations, Inc.
Public Relations Director for Harmony Holdings, Inc.
ADDY Award: Pavlov Productions Business-to-Business Marketing (Client, 1997)
One Show Finalist: Pavlov Productions Business-to-Business Marketing (Client, 1997)
Bachelor of Arts: University of Massachusetts, Amherst, Major: Education, Concentration: Cognitive Development
Additional Studies: Tyler School of Art (photography), Temple University and UCLA (film), Sony Pictures Entertainment 3D Training Center Program