Building technology, arts, and entertainment businesses and organizations  with

communications and events


What We Can Do For You 

We help grow organizations, corporations, and startups and their products and services by developing and implementing communications campaigns and by curating and producing projects and events. We are adept at strategic analysis and planning and at branding and messaging. 


We can announce your news in a press release, tell your story in a bylined article or marketing email, and document your offering in a case study. We can curate, plan, and produce your virtual, in-person, or hybrid conference. And we can do it all from our office or yours (post Covid, of course). Check out some of our recent projects, writings, and Rochelle Winters' resume below and reach out to learn more.


Projects We Have Spearheaded

See how we have helped these organizations, corporations, and startups connect, tell their stories, and solve problems

National Association of Broadcasters 

NAB Show

Strategy, Special Projects, Conference Curation

and Production, Marketing

Let's Talk Cine

Virtual Conference Curation, Production, Marketing

Entertainment Technology Center


Conference Curation and Production

Animation Mentor

Public Relations

International Cinematographers Guild

Local 600

Corporate Communications

Rochelle Winters Resume


Communication about complex topics  •  Cross-team collaboration  •  Problem solving

•  Research, writing, editing  • Storytelling  •  Public relations  •  Strategic planning  •  Emerging technologies  

•  Community building  •  Working w/ senior executives, scientists, and artists •  Event Curation and Production

Conference Curator/Producer and Communications Lead (Consultant)

National Association of Broadcasters

September 2008 – May 2020

  • Conceptualized, developed, and produced in-person and virtual conferences and experiences for technology trade show that drew 90,000 global feature film, TV, and XR professionals

  • Wrote and edited conference branding, public relations, and marketing materials that drew standing-room-only crowds to live events and achieved greater than 60% play rate for on-demand sessions

  • Oversaw design and implementation of multi-channel advertising and marketing campaign to build out target vertical that doubled attendance, year-over-year

  • Developed and supervised implementation of project timeline, operational structures, deliverables, and budgets

  • Collaborated across internal and external design, marketing, operations, and AV teams to achieve success in multiple business operations and market results

  • Sought out and established new business and content partnerships with corporations, associations, and standards groups that significantly increased brand credibility, industry engagement, and subject matter leadership

  • Conducted qualitative market research, wrote comprehensive entertainment industry analyses, and provided short- and long-term strategic guidance. The Show adopted multiple strategic, marketing, and programming recommendations, all of which improved its brand reputation, attendance, and profitability

Digital Town Square - Technology Conference Curator and Producer

Entertainment Technology Center @ USC

January 2013 – May 2020

  • Founding curator and producer of executive symposium series about technology, media, and entertainment for think tank and established the series as a must-attend, forward-thinking event

  • Oversaw all content, from concept to completion. Researched and defined objectives and scope, developed and populated sessions and experiences, and critiqued demos and presentation materials

  • Composed engaging marketing communications and descriptive materials filling audiences to capacity

  • Interfaced with futurists, senior scientists and technologists, and filmmakers working in emerging technology sectors such as 5G, machine intelligence/AI, XR, blockchain, and metadata management.

  • Supervised on-site execution including run-of-show, AV, ops, and administrative logistics

Corporate Communications Consultant

International Cinematographers Guild Local 600

September 2012 – September 2019

  • Provided strategic guidance about new technologies likely to impact the livelihood of ICG members (more than 8,000 cinematographers and camera crew) and laid the groundwork for educational and training programs that enabled members to remain competitive

  • Wrote and edited public relations and SWAT materials and prepared executives for challenging public speaking engagements

  • Planned and executed educational programs about emerging technologies and processes, to promote the importance of the camera team, and address timely issues

Public Relations and Marketing Communications Consultant

Smoke & Mirrors Communications

February 2004-September 2010

  • Oversaw integrated communications programs for clients such as Thomson, SA (global tech corporation, now Technicolor), AnimationMentor (interactive, virtual educational institution), Society of Motion Picture and Television Engineers (SMPTE), Master Image (stereoscopic 3D technology company), The Bakery (CG software startup), and IOSONO (immersive sound technology startup)

  • Launched new companies, products, and services. Wrote press releases, product fact sheets, and case studies that increased market visibility

  • Developed SWAT and corporate messaging documents as well as creative briefs. 

  • Researched, pitched, and placed  corporate branding and product/service stories in top-tier business, consumer and trade outlets such as The Wall Street Journal, NY Times, CNN, and Variety.

  • Worked with CEO and executive board to launch one of the first real-time, interactive, long-distance learning schools. Campaign focused on software innovation, entrepreneurship, and teacher and student journeys. Achieved worldwide coverage across channels. School earned both the  21st Century Award and the Best Practices in Programming Award Gold Level, from the US Distance Learning Association 

Head of Corporate Publicity

Bumble Ward & Associates

March 2002 –February 2004

  • Oversaw corporate practice for prestigious Hollywood PR agency. Clients included FremantleMedia NA, Sony Pictures Imageworks, Radar Pictures, and more.

  • Spearheaded media campaign that helped earn Sony Pictures Imageworks its first Oscar.

Early Career

  • Freelance writer for Daily Variety, The Hollywood Reporter, American  Cinematographer, and more

  • President and founder, Smoke & Mirrors Public Relations, Inc.

  • Public Relations Director for Harmony Holdings, Inc.


  • ADDY Award: Pavlov Productions Business-to-Business Marketing (Client, 1997)

  • One Show Finalist: Pavlov Productions Business-to-Business Marketing (Client, 1997) 


  • Bachelor of Arts: University of Massachusetts, Amherst, Major: Education, Concentration: Cognitive Development

  • Additional Studies: Tyler School of Art (photography), Temple University and UCLA (film), Sony Pictures Entertainment 3D Training Center Program

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